Leadership
Design leadership at organizational scale
My leadership approach centers on applying design to set direction, align teams, and improve decision-making as organizations scale in size and complexity. I focus on creating clarity under ambiguity so leaders and teams can act with confidence and consistency.
Leadership Principles
Animate Vision
Evangelize and rally others around a product vision that feels alive, inspirational, and attainable.
Weave Design
Leverage design excellence to provoke organizational aspiration and generate industry-leading experiences.
Build and foster teams that eagerly pursue insights and truths to unlock innovative and compelling solutions.
Embrace Curiosity
Magnify Ingenuity
Celebrate and amplify novel ideas and unorthodox approaches originated by members of the team.
Cater Communications
Nurture empathy by discovering and espousing the communication style of each member of the team.
Clarify Expectations
Communicate performance and quality expectations in a way that dispels ambiguity and satisfies ambition.
Leadership Capabilities
Shape and evangelize product vision to align teams and strengthen organizational focus
Translate business objectives into actionable design strategies that deliver measurable outcomes
Lead 0–1 product innovation, guiding teams through ambiguity to confident, aligned execution
Influence cross-functional executives through design-led insights and strategic storytelling
Build, scale, and empower high-performing design teams grounded in autonomy and accountability
Establish and operationalize career progression frameworks to elevate performance and advancement
Develop and coach design leaders and ICs, raising craft quality and decision-making rigor
Operationalize user research to shape product strategy and inform high-confidence decisions
Guide cross-functional teams from discovery through delivery to ensure high-quality outcomes
Balance customer value, feasibility, and viability to deliver scalable, meaningful solutions